Reno and Sparks

The district's appeal rests on concentration. Reno and Sparks groups a number of substantial properties within a short distance of each other, which makes comparison easy and makes moving between them practical rather than theoretical.

A high-desert valley city with the state's second-largest resort field. Within Reno, Lake Tahoe, and the Colorado River towns it works as a market of its own, with its own rate calendar and its own mix of property types.

Pricing follows the district's own calendar. Conventions, sporting fixtures, and holiday periods drive the biggest swings, so flexibility of a few days is worth more here than any loyalty scheme.

The properties below were assessed against the identical rubric applied throughout this publication — six weighted criteria, unchanged from district to district.